Our Bitcoin Strategy

What is Bitcoin?
Bitcoin is a decentralized digital currency and open monetary network. It operates independently of governments and central banks, with a fixed supply of 21 million coins. Unlike traditional money, Bitcoin isn’t subject to inflationary monetary policy or centralized control. It’s global, transparent, and secured by a network of computers called miners, making it the most secure and verifiable monetary asset in the world.

Why We Use It
Old Press Wine Company holds its business treasury in Bitcoin because we believe long-term value is built on sound foundations. Bitcoin is our base layer—an asset we can trust not to degrade over time. While the wine industry is cyclical and capital-intensive, our Bitcoin treasury gives us a tool for preserving purchasing power, staying independent, and avoiding the slow erosion that comes with holding fiat cash over long periods.

How It Works
The Bitcoin held in treasury is not for short-term spending—it’s meant to protect and grow company value over years and decades. Operational expenses are covered through income and yield-generating investments, while the BTC itself remains untouched. This structure allows us to grow the business without relying on debt or dilution.

Why It Aligns With Our Values
Our winemaking is built on patience, precision, and stewardship. So is our financial model. Bitcoin is scarce, transparent, and resilient—just like the kind of business we want to build.